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Thread: Alexandria women riders to bike shops: "We are a rapidly growing market for you."

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    Default Alexandria women riders to bike shops: "We are a rapidly growing market for you."

    Hi gang,

    Below is the press release for our Women on a Roll Ride on May 4th. We're hoping for a great turnout, so we'd be grateful if you could spread the word, and join us. Ladies can ride, gents can cheer us on!

    Thanks!
    Tracy



    FOR IMMEDIATE RELEASE
    April 14, 2014



    MESSAGE TO ALEXANDRIA'S BIKE SHOPS FROM WOMEN RIDERS:
    WE ARE A RAPIDLY GROWING MARKET FOR YOU


    Alexandria, Va. (April 14, 2014) -- Alexandria women will be heading out on two wheels from Jones Point Park on Sunday, May 4th, to let the local bike shops know that they are an important and rapidly growing market for them. "Women are a powerful consumer force," says the League of American Bicyclists in its August 2013 "Women on a Roll" report on women's cycling, "but too often they do not feel welcome in bike shops or do not feel products address their desires and needs."

    The ride is being organized by the Alexandria Spokeswomen, a group that formed in September 2013 out of a city focus group on women's cycling. One of the key issues discussed was that many women bike riders do not feel comfortable in shops and on rides, which are often dominated by men. The League's report, which had just been released, validated that sentiment. It also showed that bike shops might be wise to provide a wider selection of women's clothing and more women-targeted classes, events and rides:

    • From 2013 to 2012, the number of women and girls participating in bicycling rose 20 percent, while the number of men and boys dropped 0.5 percent.
    • Sixty percent of bicycle owners aged 17- to 28-years-old are women.


    Any women who live in or ride in Alexandria are invited to participate in the Women on a Roll Ride, a leisurely ride for all levels of fitness. The group will meet up at Jones Point Park (just south of Old Town on the Potomac and under the Woodrow Wilson Bridge) at 9:30 a.m. and then head out on their bikes at 10 a.m. Riders are encouraged to wear green -- a not-so-subtle reminder that this up-and-coming market can make shops some green of their own. All of the shops have offered to provide refreshments and snacks for the riders. The group will visit shops in the following order:

    Bicycle Pro Shop
    Spokes, Etc. (Quaker Lane)
    Velocity Bicycle Co-op
    Wheel Nuts
    Big Wheel Bikes

    There is no cost to ride, but all participants must wear a helmet. Online registration is available at http://goo.gl/7v8PJ2. For more information about the ride and the Alexandria Spokeswomen, visit Alexandriaspokeswomen.wordpress.com. Below is the letter that the Alexandria Spokeswomen sent to each of the Alexandria bike shops.

    ###


    LETTER TO BIKE SHOPS

    Dear [Alexandria Bike Shop}:

    We are competitive cyclists, weekend warriors, committed commuters, hipster cruisers, and parents on wheels. And one more thing: We are all women.

    If you read the August 2013 report by the League of American Bicyclists on women cycling, you know that -- as the title aptly states -- women are on a roll.
    60 percent of bicycle owners aged 17- to 28-years-old are women.
    From 2003 to 2012, the number of women and girls participating in bicycling rose 20 percent, while the number of men and boys dropped 0.5 percent.

    Moreover, both the City of Alexandria and the Washington Area Bicyclists Association are committed to encouraging more women to ride and helping us do so safely and happily.

    To be blunt: We are a rapidly growing market for you.

    We see it as a win/win. We can buy our bikes, clothes, accessories, and tools from you. We can join you for group rides and take your bike maintenance classes. And you, well, you get to sell us bikes, clothes, accessories, and tools, etc. You get the idea.

    But there's a problem, which the "Women on a Roll!" report says well:

    "Women are a powerful consumer force, but too often they do not feel welcome in bike shops or do not feel products address their desires and needs."

    That's why we're writing to you. As a group of women devoted to making Alexandria more bike-friendly for daughters, sisters, and moms, we thought we'd share with you what we look for in a bike shop. We appreciate when:
    You recognize that -- just like men -- some of us know a lot about bikes and some of us don't.
    You ask questions to understand our level of expertise, interests, and needs.
    You carry a diverse array of products to suit the varied needs and tastes of women riders.
    You offer women-only maintenance clinics and rides. (We love to ride with the guys too, but periodic events for us alone can help us meet potential riding buddies and, for many, build confidence on the bike.)
    You stay true to your group rides' advertised distances, routes, and pace, and that your ride leaders follow traffic rules and safe riding practices.

    On Sunday, May 4th we will be leading a ride to each of Alexandria's bike shops, with about 50-75 women rolling through. We'd love to chat with you about the details and discuss ways we can partner down the road.

    Warmest regards,

    Tracy Krulik
    On behalf of the Alexandria Spokeswomen
    Alexandriaspokeswomen.wordpress.com
    Last edited by tkrulik; 04-25-2014 at 07:58 AM.

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