I would like to encourage people to think of BTWD less about how much free swag you can cash in on ~ and more about how you can use the day to advocate for cycling.
Example: Yes, get a bunch of BTWD water bottles or something ~ and then give them to management at your office or agency - you know, the people in charge of buying and installing bike racks.
Example: Volunteer
Example: Score swag, bring it to your office or agency, and hold your own event or raffle. Use BTWD to encourage others in your office to join in what you know is the bestest most wonderfulest timest of your dayest.

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