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Thread: A look at the new headquarters for bike component manufacturer SRAM

  1. #1
    PotomacCyclist is offline I spend all day thinking about bikes and talking to people on the internet about them.
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    Default A look at the new headquarters for bike component manufacturer SRAM

    http://www.fastcodesign.com/3057485/...-of-cyclists/1

    The 72,000-square-foot office the architects designed inside a 1920s-era cold storage building is kitted out with every imaginable necessity for a company of cyclists—and a few luxuries.

    First off, most of SRAM's 150 Chicago employees bike to work. So Perkins+Will overhauled a space in the building's basement for 200 bike racks, a full locker room with showers, and even a bike-washing station. The employees also led a contest to design 200 more custom racks situated near their workstations upstairs, each of which display the bike like a trophy. There are smaller bike-centric details aplenty, like the handlebar tape that surrounds some cabinets or door handles, and drawer pulls made from components that SRAM manufactures.

    But the crown jewel? An 1/8-mile track around the office's perimeter that's painted with the same graphics that Chicago uses on its bike lanes. In addition to serving as a circulation path around the office for anyone on foot, it's also used to test new gear coming out of SRAM's labs.

    ...

    "We compete these days with companies like Google—which actually occupies the five floors above us—and the amenities and perks they offer," says Dave Zimberoff, VP of Marketing at SRAM. "For what we do, the lifestyle of bikes is important and celebrating bikes is important. Our personnel is motivated by fitness so we fly that flag very loud and proud. There's no mistaking that we're in the bike business when you walk in the door."


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    Last edited by PotomacCyclist; 03-14-2016 at 07:27 AM.

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    It must be weird to work in a place where "that guy" is the one who drives.

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    SRAM CX1 product manager and native Washingtonian JP McCarthy's commuter rig.

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    http://www.cxmagazine.com/ultimate-c...-cx-nahbs-2014.

  4. #4
    ShawnoftheDread's Avatar
    ShawnoftheDread is offline I really need to log off the internet and go for a ride.
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    Quote Originally Posted by mstone View Post
    It must be weird to work in a place where "that guy" is the one who drives.
    Coworker walks into office on a rainy day: "Tell me you didn't DRIVE in that mess!"

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